Country of origin
Country of origin (COO), is the country of manufacture, production, or growth where an article or product comes from. There are differing rules of origin under various national laws and international treaties.
Effects on consumers
The effects of country of origin labeling on consumer purchasing have been extensively studied The country of origin effect is also known as the "made-in image" and the "nationality bias."
Research shows that consumers' broad general perceptions of a country, including of its national characteristics, economic and political background, history, traditions, and representative products, combine to create an overall image or stereotype that is then attached to the products of that country. This image has a significant influence on consumer perceptions and behaviours, and in situations in which additional information is unavailable or difficult to get can be the sole determinant of whether or not someone buys a product. Its effect is strongest on consumers who don't know much about the product or product type, and weakest on consumers who are well-informed. Sensitivity to country of origin varies by product category. It is strongest for durable goods and luxury goods and weakest for "low involvement" product categories such as shampoo and candy. In various studies it has also been proven that the Country-of-Origin Effect also applies to services.
Podcasts:
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by Stephen Marley
Made In Africa
by: Stephen Marley[INTRO VOICE 1]
Scholars and scientists now conceive that Africa is the first place of mankind
Africans were the first builders of civilization
They discovered mathematics, invented writing, developed sciences
Engineering, medicine, religion, fine arts, and built the Great Pyramids
An architectural achievement which still baffles modern scientists'
[INTRO VOICE 2]
The 225th Emperor [echo] direct descent from Solomon and The Queen of Sheba [echo]
He is the "King of Kings, The Lion of Judah [echo]"
The name Haile Selassie I means "Power of the Trinity"
[Verse 1: Stephen Marley]
Educate yourselves, of Africa
To liberate yourself, Africa
Keep your heads up high
No more will we cry
Eeeeyh
Our history that they stole, Africa
Is written in our souls, Africa
Oldest nation on this earth
Know just what you worth
Well well
Ships that sail to distant places
Robbed us of our rising worlds
History says that you've betrayed us
Talking of the Gods you serve
Hear the rambling in the sky
Tears that our fore fathers cry
And today we're still in chains
Take the shackle from our minds
You're the corner stone
The king upon the throne
How beautiful are thou, Africa
Our nation have to bow, Africa
Don't you fall from grace
You're that secret place
Aye! Aye-ah-aye!
[Verse 2: Wale]
Power to the people, Motherland representa
I'm on trial with the man she my co-defendant
And I demand her attention, can you focus women?
I'm getting closer to the sky errytime I hit it
Haile Selassie I, "Power of the Trinity"
Soul made in naija, my voice made in Italy
White mans world that I'm livin' in, some say
But it was Africa the continent we all came from
Can't nothing come between me and you
So before I have seeds gotta understand my roots
Gotta understand the truth. We is all king's 'round here
Lifes not all fair, work till we fall dead
Paul goin' hard 'till I urn like a Pall-Bearer
Although my body's in the U.S my heart's there
I can never be ashamed of her, I got my features and my name from her
Mama Africa
[Verse 3: Stephen Marley]
The richest place on earth
Know just what your worth
[HARMONIZING WITH MUSIC]
Talking about the God you serve
[HARMONIZING WITH MUSIC]
Keep your heads up high
No more will we cry
They infiltrate our homes, Africa
They claim it as their own, Africa
Now we must stand tall
To break down all these wall-alls
Well well
Our children must be taught, of Africa
The science and the art, Africa
Nah Nah Nah Nah Nah Nahhh!
Educate yourself, Africa
To liberate yourselves, Africa
Keep your heads up high
No more will we cry
Beautiful are thou, Africa
A legend have to bow, Africa
Oh Oh!
Made in Africa, We share Africa (We share Africa)
Made in Africa, We share Africa (We share Africa)
Made in Africa, We share Africa (We share Africa)
Made in Africa, We share Africa (We share Africa)
Made in Africa, We share Africa (We share Africa)
Made in Africa, We share Africa (We share Africa)